Video - Urban Water: financially sustainable, creative solutions, with community support
High quality copies of this documentary are available free to Councils in New South Wales (Australia) - while stocks last! Request a copy here.
- Play the video
- Ways to get the video
- Background to the video
The summary version - 9 minutes
A tool for persuasion
Innovative approaches to stormwater management, water conservation and wastewater re-use are feasible, fundable and valued by local people. You can use this video to demonstrate this to Local Government Councillors and senior managers, community groups, and others.
Its particularly applicable to local governments in New South Wales (Australia), as all three case studies come from here. We have used a metropolitan Council, an urban fringe Council and a regional centre Council to demonstrate that very diverse Councils can all manage urban water innovatively.
The video is presented in a 9 minute version and a 16 minute version to give you some flexibility when you're using it in presentations. The 9 minute version is good when time is at a premium (as it often is in briefings to Concillors and senior managers, for instance). Viewers will get the headline messages clearly. The 16 minute version gives a fuller account.
Ways to get the video
High quality DVDs or VHS tapes of this documentary are available free to Councils in New South Wales (up to 5 per Council) - while stocks last. Request your copy here!
High quality copies on DVD or (PAL) VHS tape are available to other visitors at a small charge - request a copy from HCCREMS here.
Lower quality copies of the documentary are free to all.
To View:
- Click either of the following links.
To Download:
- Right Click either of the following links
- Select 'Save Target as' (in Internet Explorer) or 'Save Link as' (in Firefox)
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Urbanwater Documentary - Summary Version (wmv format)
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Urbanwater Documentary - Full Version (wmv format)
Background to the video
The video looks at examples of three different kinds of Council - Manly in metropolitan Sydney, Penrith in a rapidly developing section of Sydney's urban fringe, and Albury, a major regional centre.
The video presents senior Council officers and managers telling their water management stories. They describe the problems that their Councils face, the measures they have introduced, how they obtained funding and support, and the benefits of changing their management of urban water.
Background to the case study presented in the video is available here.
Related Links
- Selling stormwater management (US journal article)
"Public sector professionals committed to establishing or sustaining a stormwater utility can't afford to focus solely on technical and engineering aspects, several seasoned experts insist. There's no substitute for the private sector staple known as salesmanship."
- Sustainability for the Planet: A Marketing Perspective
"As a practitioner of consumer packaged goods marketing, I spent long hours developing and executing detailed marketing plans [...]. As a researcher in marketing, I have studied how marketing vehicles such as advertising can create, influence and change target audience attitudes, beliefs, and perceptions. In a nutshell, marketing works. That's why corporations use it. A more interesting question is, how can scientists use it too?"
